Showing posts with label downtown Brownsville Early Theater History. Show all posts
Showing posts with label downtown Brownsville Early Theater History. Show all posts

Monday, June 29, 2020

Reel to Real Sequel with Mario Davila

by Javier R. Garcia


The last part of our discussion briefly introduced us to Brownsville’s main theater of its day, The Majestic built by Interstate Theaters in 1949 and Raul Davila who taught his son Mario how exhibit movies in the theater he grew up in.  What follows is a continuation of decades-old anecdotes through the wide eyes of a kid growing up in and around the theaters of yesteryear in Brownsville, Texas.  This part of the interview, which was split between our meeting at the Central library and later, a downtown restaurant, is not so much about the end of an era but rather, the start of a new after Mario reached adulthood and continued doing what he did best.
1949 August 17 opening of Majestic

When our conversation drifted to old westerns and James Stewart in How the West Was Won (1962) who, by the way, was also in the Stratton Story (1949) which was shown as the premiere movie for the Majestic Theater’s opening in August of 1949, Mario bought of this interesting tidbit:  When ABC Interstate Theaters was closing the downtown Majestic Theater in anticipation of its ‘new’ Northpark Cinema 1-2 which opened in May 1974 and had a much larger parking area, the manager proposed the idea of showing the Stratton Story as an homage to the long running downtown theater.  He made a call to the corporate office to ask if they could send the film for a showing at the closing of the Majestic but they couldn’t make it happen.  Instead, Gone With the Wind was shown when the Majestic reopened at the close of the year.
Brownsville Herald clippings courtesy of Rick Medina  last midnight show at Majestic

Mario also seems to recall that the Majestic was temporarily closed then reopened by a company based in Houston when it became a split theater with the balcony section being converted to a small theater.  It was soon after that the building was “gutted” out – never to be used as a theater again. 
 Majestic Mall gutted interior with remnants of beams 
Some of the thick steel beams were difficult to be cut and can still be seen today when you enter the building and look up toward the ceiling in the area that was the theater.  The steel beams appear to be embedded into the brick walls.  A theater such as Movies 10 was constructed with prefabricated walls.  The Majestic is such a decrepit looking thing of the past that it would be a shame to include a photo of what it appears as today. 
 Northpark Cinema
The Sting was the premiere movie for the Northpark which opened in May 1974 and in February, the Amigoland Theater had opened.  Cinema 1 & 2 manager Gus Gioldasis approached Mr Hawkins at Amigoland Cinema 1-2 to drop the “cinema” name in title since ABC Interstate Northpark Cinema 1-2 already carried that word but Mr Hawkins refused and that was that.  Assistant Manager Carmen Abete inherited the managerial position from Gus after he passed away in 1976.
Mario Davila with 3 platter system – the first to be used in any Brownsville, Texas theater 

Even with this advance in technology, if a film broke on this platter system, a long stringy tangled mess might end up on the floor if no one was in the booth to immediately stop the projector and remedy the situation and the time to rewind film back onto the platter(s) might consume hours.
There was another time when Raul Davila mentioned to Mario that Johnny Crawford of Rifleman fame made a visit to promote a film he starred in and made an appearance on the Majestic stage.  Mario didn’t believe it but it was true – his father Raul got to meet Crawford in person and shake his hand.
1965 0326
Rutledge Burger has been squeezed between the former Grande Theater and building next to it in a very narrow space since 1924.  Jack Rutledge’s Hamburger Stand was not so different back then.  A customer would approach the window at the entrance to place an order.  The grill, which is the original grill to be used since it opened and now at the rear of the establishment, was so close to the window that a person could singe their hand on it.  The same small tables and seats were there too.  As a boy, Mario recalled coming in to take a seat as Jack’s wife Hilda, would roll a ball of hamburger meat in her hands, slap it down on the grill and mash it into a flat patty with a “pallet.”  With one word she would ask, “cebolla?” to know if the customer wanted onions included, then take buns out of a large plastic can covered by a  lid, place the buns on a table and with a wooden stick dipped in mustard spread the condiment over the buns, add lettuce and tomato, flip the burger until it was cooked and then place it on the bun.  Salt and pepper were added before capping it off with the top bread.  To finish it off it was summarily wrapped in paper! 
If the Houston Astros were having a game, you could be assured that the hamburger stand would be tuned into KRGV 1290 AM.  It was common to place an order to go, carry the burgers in a small bag emitting the smell of grilled onions and enter the theater to eat them and enjoy a movie.  Jack and Hilda’s son Martin took over the famous burger stand until selling it in 1995 but the name and business still remain. 
1948 boys in bicycles in front of the Grande Theater – the blogger’s favorite burger order:  a double meat ‘n’ cheese with ham hamburger with jalapeno and downtown musician in front of the burger stand. 
Raul and Mario at Majestic and Mac’s Toys promotional display.  Photos courtesy of Mario Davila.

When these photos were taken Mario was too young to understand that he was only modeling for the photo and excitedly pointed out which trucks he wanted to take home that day.  Saturday matinees were sponsored by nearby Mac’s Toys to attract kids to the theater on weekends which were especially welcomed on during the summer where kids could enjoy a break from the heat.  Raul would invite Mario to watch Warner Brothers cartoons all day where he would watch from the booth where his father ran the projectors or the balcony which was opened when the theater had a high attendance for the day.
Mac’s Hobbie’s toy store.   There were other stores in the RGV.  Photos Don McFettridge.    
Lionel train sets and plastic model kits were as popular as Tonka Trucks etc etc.   Mario remembers his train engine had reverse function that could back up and “hook” train cars to it and let out a little steam when you poured a few drops of water into it.  Tracks also had switches to make train change tracks just like real ones do!  His father never got him the Tonka toys he had wished for that day as he had hoped.

 
Mario Davila at Movies 10 Brownsville, Texas

Monday, August 22, 2016

Exploring Theaters & Drive-ins of Brownsville, Texas

Thanks to all who read article on the Queen Theater.  We'll take a look at another one of Brownsville's earliest theaters in a future post.  We don't have a full history of each theater but we've come a long way since 2005 this was created in an early version of CorelDraw.   
2005 Javier R. Garcia

 If you'd like to find more stories on Bronsbil Estacion blog you can point mouse to orange blogger "B" at top left and enter search term to find more vintage photos and articles posted here by various sources. 
Sometimes you can find the search term links at the bottom of a post which will show related articles on this blog.  


thanks



If you would like to share a south Texas related history with us contact Brownsvilletrain@yahoo.com.  

Sunday, August 21, 2016

The Queen Theater in Brownsville, Texas

From Robert Runyon panoramic photograph ca.1916

The Queen Theater first opened on February 19, 1916 at 1107 Elizabeth St. across the alley behind the Dittmann Theater.  Its owner was Andrew Pappas who had recently opened the Manhattan CafĂ© next door in the same building.  Mike Manahan owned the Billiard Academy on the second floor.  It included a gymnasium, showers and tables for dominoes.  The Queen had a seating capacity of three hundred, two projectors for continuous operation and the most expensive screen south of Houston.  Its screen was made of gold fiber and cost seventy-five dollars.   Pappas had contracts with Paramount, William K. Fox and Mutual Masters to show films from their distributors.  
Close-up showing Manhatten Cafe and Billiards room with Theater

Saborn map used to show locations of theaters in 1919
1916 Queen Theater photo.  Admission was 13¢ ~ Box seat 23¢ and Children 5¢.  In addition to playing billiards you could use the gymnasium and have a bath afterward  (for a few pennies maybe).  Written on back "Modern Theather (sic) at Brownsville, Texas  -  Photo taken by a soldier of the 3rd Iowa  NG"

It opened with the Charlie Chaplin classic, “Tillie’s Punctured Romance” and showed films between 1 p.m. and 11 p.m.  By 1919 Ira G. Keeler was its owner.
 
1916 Googled images

In June 1919, managers of the three principal theaters (The Dittmann, Dreamland and Queen) were summoned by a new board of censors appointed by Mayor A.A. Browne to address concerns regarding the exhibition of films with objectionable content.  Films that stirred controversy included unsavory type casts of Mexican characters.    The board stressed that living on a border town where citizens of two nations meet and amicably exist was no place to stir up resentment.  All three managers were in agreement and invited censor committee members to pre-screenings of films they suspected might be objectionable.
 
1926 Sanborn maps showing locations of these theaters downtown 

A decade after the Queen first appeared; it reopened in a new building on Elizabeth St. next to First National Bank on the corner of 12th St. in 1926.  
1926 February 3rd Brownsville Herald First page

The building space vacated by the original Queen became the Texas Theater owned by the Delta Amusement Co who later built the Capitol in 1928.  

Ed Brady, a well known theater pioneer from San Benito, bought ownership of the Queen from A. Orive and partnered with Paco Betancourt to manage the new Queen.  
Edelstein’s of Brownsville, a long established furniture store chain of the Rio Grande delta, supplied furnishings and draperies from its new drapery department.  Brady also purchased a pipe organ for $7,500 and a large screen from the Simplex Theater Supply Co. of Dallas.  The Queen Barber shop also opened in the building.  By April 1928, The Capitol, Queen and Texas theaters became incorporated into the Brownsville Amusement Company made up of John C. Fanning, Paco Betancourt, Ed F. Brady and Brown White.
 

1930 Sanborn map section 
1940s Bill Stevenson  and Francis Cowan in front of Queen Theatre - Cowans father had cigar store there --  Thank to Dale Stevenson for sharing this with us


Five glass chandeliers hung from the ceiling and smaller lights lined the walls.  The 25 x 50 ft stage was large enough for vaudeville shows.
1933 photo from brochure from Rod Bates Collection ~ Port Isabel

The screen was 16 x 20 ft. and it had a seating capacity of 750;  550 on the first level with 200 seat up on the upper gallery seats (balcony seats).  There was also a “pit” for musicians to play music to match the momentum of the action or mood of the films shown there.  The two projectors came from the previous theater as they had only been purchased a month beforehand while the “new” Queen was being built so no time would be lost in the transition.


The Queen’s upright lighted sign was badly damaged by a hurricane in 1933. After the hurricane, The Capitol sponsored a benefit for storm victims to raise funds for local relief agencies.  In later years, several local theaters became sanctuaries for public citizens needing safe shelter from major storms.
1933 hurricane damage to sign (photo Brownsville Heritage Museum)

 Jesus “Chuy” Abete grew up in the late '40s and worked many theaters and drive-ins beginning with the Fiesta in 1954.  He came from the Abete family which we hope to revisit with a future post.  Mr Abete recalled as a boy how many cowboy western movie stars had taken their horse on stage and dance around and met local fans at a time when movie stars would stay at El Jardin Hotel and also perform at the Capitol Theater in later years.
1938 ad ~ Johnny Mack Brown is was one of the cowboys Jesus Abete mentioned when I interviewed him years ago.  He is still alive and well as of this writing and can be seen with his colorful wooden lawn and garden ornamnents and fixtures at the Mittie Cultural Park "Farmers Market" on Saturdays.
Tell me you remember Leo Carrillo from the Cisco Kid reruns and I'll know I'm not alone.  He might have visited Brownsville too.  This postcard is from 1941.  
 1942 Arthur Rothstein photo taken during Charro Days 
 1960 Palmetto yearbook 

No other information at this time but the Queen's demise came after the Capitol, Grande and Majestic Theaters showed newer movies and sold more tickets.  Before the advent of television, video and cable tv movies could enjoy a third or fourth run if people were willing to se it at reduced ticket costs.

 From corner of former bank building at 12th and E Elizabeth St ~ photo 2005 Javier R. Garcia) 
photo 2005 (Javier R. Garcia)

1917 - 1956 Queen Theater ads

Here's a selection of ads which seem to be the only things in existence to tell us that Brownsville, Texas once had a Queen Theater downtown.  Very few photos of it are known to exist and fewer memories have been shared since it disappeared long before most Bronsbil Estacion readers were born.  Our next post will give an overview of the history with a few photos to help understand where it was and a few glimpses from images collected over the years for a history of theaters and drive-ins of Brownsville, Texas.
 1917
 1918 from Palmetto Brownsville High School yearbook
  1919 from Palmetto Brownsville High School yearbook
 1920 ad
 1923 Palmetto
 1928
 1928
 1928 logo
 1929 Collegian
 1938 
 1938
 1955
 1956
 1956 ads
1957 Barber shop in front of Queen Theater