Do you remember the Logo that was a No-Go?

If you've been on the Estacion for a while you might recall that in September of 2016 the City of Brownsville had paid $90k+ for a logo change no one wanted or asked for.  Later they told us they surveyed 500 people but didn't give stats on what their approval rating was.  Online was a different story with a majority of people rejecting the look of the new logo.  The people of Brownsville weren't willing to give up their beloved "On the border, By the Sea" motto even though it may be outdated.

Here's the logo as it stands.  

The old city logo was definitely outdated or at least on its way of becoming so.  We were no longer a major exporter of cotton or importer of say, bananas or growers of citrus fruits.  Our airport has lagged far behind Mc Allen's and Harlingen's and passenger train service was remove during late '50s or so... so we did need to scrap this one.

Here's the logo Brownsville had since the 1960s.  It simply defines Brownsville, Texas.  It has an alliterative sound to it and the Market Square symbol is at the heart of our downtown.  

Here is the new logo "they" came up with with full anticipation of Space-X and several Liquefied Natural Gas (LNG) plants to be built on the port.

Many people noticed how obviously it resembled the Walmart logo 

We were glad to publicly vent our frustrations over this fiasco.

Conspiracy theorists recognize the "eye of providence" to suggest this is a contrived image by secret society coming to exploit the poor and ignorant of the RGV or whatever the imagination could cook up.  Wait, there's more....

Here's another crude version.  We kept logo to original look but modified the southern point of Brownsville to represent the anus of Texas with li'l cakitas being expelled in all directions kind of like diarrhea to really express disgust with logo fiasco and we also put the brown in Brownsville because the color of sh*t is brown, right?  

Bronsbil Estacioner Michael M Prince took a few minutes to simply create an updated version and it looked greatly improved and didn't cost 1¢ for him to show us how simple it is to update a logo which would have cost no more than $1000.

 

A lot of people didn't realize Diego Garcia, who administrates "Yesteryear's Brownsville" Facebook page is also a talented artist.  He sent this rough sketch of what his version of a logo would look like.  No one would have complained if the city had come up with something like this but noooooo... they wanted to impress all the Liquefied Natural Gas companies hoping to slip in their good graces like typical sycophants of society who are easily fooled by big companies promising many jobs with nice tax abatement (they pay no taxes paid to county for ten years).  Your president Trump would never make a deal like that.

One city commissioner had the impudence to insinuate he had a background in business administration and therefore experience about these things better than the average citizen and was totally behind logo change but no one wanted Brownsville's logo which looks like the exploding anus of Texas 

Another commissioner said she was "impressed with the firm and how much goes into just something as simple as color."  Really?  Can you imagine the whole sales pitch by the firm explaining how important it is to use gray for letters and yellow for outline of Texas to show we are a a progressive and successful city?  According to the a Brownsville Herald article, a committee of 20 people "met every two weeks over a period of six months answering questions and reviewing logos."  Ever wonder why Brownsville lags behind other RGV cities?

It didn't become a major controversy and we got to keep our traditional logo.  Had no one complained the city might be getting sued by Walmart Corporation  along with the firm and that would have been a whole other fiasco.