Saturday, November 21, 2020

J. L. Putegnat & Brother Building- 1141 E. Elizabeth Street, Brownsville, Texas

by Stephen Fox with photos and images compiled by Fernando R. Balli and Javier R. Garcia

Putegnat Pharmacy:  George Mifflin Putegnat (2nd from right) in front of his drug store "Botica de Leon" in 1904.  

J. L. Putegnat & Brother Building, 1141 E. Elizabeth Street, Brownsville, Cameron

County TX

18 September 2018-6 October 2018

I. CONTEXT

The historical context for evaluating the J. L. Putegnat & Brother Building involves the theme of Industry, Business and Commerce and the sub-theme of retail: the development of pharmacies in nineteenth- and twentieth-century Brownsville. A second context for evaluating the significance of the J. L. Putegnat & Brother Building involves the theme of Architecture and the sub-theme of commercial architecture as applied to Brownsville at the beginning of the twentieth century.

c1912 J.L Putegnat & Bro. pharmacy next to "Botica,"  between Texas Confectionary and Merchants National Bank --(partially colorized) postcard in-part 

 II. OVERVIEW

From a late 1920's photo taken from roof of Hotel El Jardin
Another view from top of Hotel El Jardin...
...with emphasis on Eagle Pharmacy (Botica de Aguila)

The J. L. Putegnat & Brother Building is a two-story, three-bay-wide, red brick commercial building capped by a metal cornice. It was built by the brothers, business partners, and pharmacists Joseph L. Putegnat, Jr., and George M. Putegnat in 1904-05 at 1141-49 E. Elizabeth Street on Lot 11, Block 64 of the Original Townsite of Brownsville, Cameron County, Texas.[1] This was one of two adjoining lots that the Putegnat brothers’ paternal grandfather, John Peter Putegnat, bought in 1852. The building was constructed in two phases. The two-story street front, completed in 1905, was built in front of a one- story wood house that existed on the property by 1877, the first year that Brownsville was mapped by the Sanborn fire insurance map company. The house, apparently a one-story wood cottage, was built along the rear lot and alley line. The house is shown in Sanborn’s 1885 and 1896 editions and, in a modified configuration, in the 1906 edition, which also shows the then-completed Putegnat Building. By the time the fifth edition of the Sanborn map was published in 1914, the wood house had been replaced, in 1911, by a one-story brick extension of the 1905 building spanning the rear alley.[2] The Putegnat Building retains this configuration and original brickwork. A tympanum above the metal cornice no longer exists; the entablature with its historic lettering bearing the name J.L. Putegnat & Bro. and two urn-shaped finials have been preserved and remain in tact. The El Jardin hotel photograph and the Putegnat Pharmacy photographs show the upper front facade of the building. The span of six colored-glass windows were reconstructed by hand along with the clear story as seen in the El Jardin hotel photograph in order to protect the interior and preserve the integrity of the structure. The indigenous rusticated stone lintels and sills remain intact. As early as the fall of 1848, as the first buildings in Brownsville were being erected, the New Orleans wholesale druggist and apothecary H. Bonnabel placed advertisements, in both English and Spanish, in the American Flag newspaper offering imported drugs, medicines, and chemicals (glass, oils, paints, dye-stuffs, and surgical instruments) for sale, on credit.[3] The next surviving issue of the newspaper contains a notice announcing a public meeting at Webb & Miller’s Cameron House (subsequently the Miller Hotel).[4] A March 1850 issue makes reference to the Botica de Brownsville on 13th Street, and in a December 1864 issue advertisement for the Brownsville Drug Company, offering various medicines and spices.[5] The Brownsville Drug Store (Botica de Brownsville) at 429 E. 13th Street was operated initially by John Webb, a German immigrant, then, after Webb’s death in 1855, by Joseph Kleiber (1831-1877), an Alsatian immigrant.[6]

Artist Mark Clark's  409 E13th Galeria rendition of Miller-Webb building

Milo Kearney and Anthony Knopp wrote in The Historical Cycles of Matamoros and Brownsville that so intense was partisan political sentiment in Brownsville that in 1861, the Irish immigrant William Douglas (1819-1889) opened the New Drug Store to siphon off customers from the pharmacy of Kleiber, a political rival.[7]

1895 Botica de Aguila ad in Brownsville Herald

In 1906, John Webb’s granddaughter, María Webb, married her pharmacist cousin José Angel Martínez Webb (1879-1946), who operated an apothecary located on Market Square in the twentieth century that he called the Brownsville Drug Co.[8] The progenitor of the pharmacy dynasty of Brownsville was the Alsatian immigrant Jean-Pierre Putegnat. J. P. Putegnat, his Virginia-born wife Eliza Butt, and their six children were enumerated twice in the U.S. Census of 1850, once in Mobile, Alabama, and again in Brownsville, apparently several months later, since four of the children are listed as older in Brownsville than they had been in Mobile. Between the Cameron County Tax Roll enumerations of 1851 and 1852, Putengat bought a pair of lots, 10 and 11, in block 64 of the Original Townsite, facing Elizabeth Street. These lots were highly valued in subsequent tax renderings, although by 1877 only Lot 10 had a two-story brick commercial building on it. By that time, Lot 11 contained the small, one-story wood cottage.

A profile of J. P. Putegnat’s grandson, Joseph L. Putegnat, Jr., published in 1893, states that he inherited ownership of a pharmacy, La Botica del León, founded in 1860 by his father, the senior Joseph L. Putegnat. In 1891, the Botica del León moved from its long-standing location at 1201 E. Elizabeth Street to the newly constructed Brown Block at 1142 E. Elizabeth Street.[9]  Joseph L. Putegnat, Jr. (1863-1905), was in business with  his brother, George Mifflin Putegnat (1865-1943). The brothers were married to sisters Eliza Willman (1864-1941) and Kate Willman (1869-1944), the daughters of a Brownsville grocer and one-term mayor, George Willman (1838-1891), and the sisters of another pharmacist, William G. Willman (1875-1958), a graduate of the St. Louis College of Pharmacy. The Putegnat brothers were the eldest of the nine children of Joseph L. Putegnat (1838-1882) and George M. and the youngest was Rosa Vidal (1843-1904). The senior Joseph L. Putegnat was the eldest of the six children of Eliza Butt and J. P. Putegnat. Rosa Vidal de Putegnat was one of the three daughters of Doña Petra Vela, wife of the steamboat captain turned cattle rancher Mifflin Kenedy.[10]

c1910's postcard from Willman's Pharmacy

 "Willmans' Drug Store - W.G. Willman Ph.G"

1908 ad from Brownsville Herald

Joseph L. Putegnat, Jr., died in November 1905, eleven months after moving into his new building.[11] George M. Putegnat carried on the business until the early 1920s, when he merged the Putegnat Pharmacy with Willman’s Pharmacy, which his brother-in- law, William G. Willman, started in 1905.[12] With this merger, Willman’s Pharmacy moved from its prior location to the Putegnat Building. The pharmacy occupied the east half of the ground floor at 1149 E. Elizabeth. Hargrove’s Stationery and Book Store occupied the west half at 1141 E. Elizabeth Street, a space occupied in 1913 by the Walker Brothers Hancock Company, a furniture store. City directory listings from the mid-1920s through the mid-1950s indicate that space on the second floor, above the pharmacy, was rented as office space. The prominent Matamoros physician, Dr. Alfredo Pumarejo, and the lawyer Emile L. Kowalski were listed as tenants in the 1929-30 city directory. The real estate dealers A. C. Glemert and E. G. Anguera were tenants in the 1938-39 and 1940 directories, with Dr. J. B. Gutiérrez replacing Glemert in the 1942 directory. Lee Martin and R. L. Stell occupied the office space by the time of the 1948 directory, and Lee Martin in 1951. In 1930, George M. Putegnat’s son, George Willman Putegnat (1907-1991), a graduate of the University of Texas at Austin and the pharmacy program of the University of Texas Medical Branch in Galveston, joined his father and uncle as a pharmacist at Willman’s Pharmacy. George W. Putegnat was called into military service in March 1941.[13] Following George M. Putegnat’s death in 1943, William G. Willman closed Willman’s Pharmacy. In February 1945, Den-Russ Pharmacy announced that W.G. Willman had joined its pharmacy staff.[14] George W. Putegnat is listed as a pharmacist in Brownsville city directories of the late 1940s and early 1950s, although his place of employment is not listed. By 1955, he was listed as a special agent for the Prudential Insurance Co.


Newcomer to Brownsville Pat "A" Rogers established his first photography studio in the J.L. Putegnat building.  He eventually moved his studio to E Levee St.  Much of his work can be seen on other posts here on Bronsbil Estacion blog.

During the period that the Putegnat Pharmacy and Willman’s Pharmacy occupied the Putegnat Building, the number of pharmacies in Brownsville expanded. The Botica del Aguila, subsequently known as Eagle Pharmacy, went through a series of owners in the early twentieth century. During the late nineteenth century, the Botica del Aguila was owned by Emile Kleiber (1839-1894), the younger brother of Joseph Kleiber.[15] After Kleiber’s death, the Eagle was acquired by the Matamoros physician, Dr. Miguel Barragán. By 1922, it had become an incorporated company with Herbert G. H. Weinert as vice-president and manager and Ford S. Lockett as secretary and pharmacist.[16] 

section of c1935 photo (location unknown) building with "Martinez Drug Store" on it 

1913 E Adams and 11th St corner


E Adams & 12 St (courtesy photo City of Brownsville)
c1948 postcard - W Elizabeth St and 7th (?)
1965 Palm Blvd and Boca Chiva Blvd (near intersect)
1961 El Centro near "Four Corners" - Etelka Mauldin (photo courtesy Junie Mauldin)

In 1907, José Martínez Webb, formerly an employee of the Putegnat Drug Store, opened the Brownsville Drug Company with the assistance of the Matamoros pharmacist Jesús Calderoni.[17] In 1914, Calderoni’s son, José Luis Calderoni, opened the City Drug Store at 1144 E. Washington.[18] Manuel Cisneros, also from Matamoros, began his career in Brownsville in 1911 working at the Eagle Pharmacy. In 1919, he opened the Cisneros Drug Store / Botica Cisneros facing Market Square in the same block as the Brownsville Drug Co. and half a block from the City Drug Co.[19] The City Drug Co. backed up to the Willman and Eagle pharmacies in the 1100 block of E. Elizabeth Street. By the end of the 1920s, new pharmacies tended to locate in West Brownsville, outside downtown. The Terrace Drug Company at 707 W. Elizabeth was the pioneer suburban pharmacy in Brownsville. In 1937, Dennis Elliott and Royce Russell opened the Den-Russ Pharmacy at 714 W. Elizabeth Street and W. A. Rasco, formerly of the Eagle Pharmacy, opened Rasco’s Drugs at 556 W. Elizabeth. Most of the new downtown pharmacies between the late 1930s and early 1950s—the Botica Guadalupana at 1113 E. Washington Street, the Botica Herrera at 640 E. 11th Street, Sámano’s Drug Store at 1042 E. Elizabeth Street, the González Pharmacy at 1200 E. Washington Street, and the Maldonado Pharmacy at 533 E. 12th Street—were oriented to a Spanish-speaking clientele. In 1946, Eagle Pharmacy moved from downtown to a new drug store that was constructed at 416 W. Elizabeth Street in West Brownsville. By the mid 1950s, even newer pharmacies were located near Ebony Heights, in Palm Village, and at El Centro, all locations well outside downtown Brownsville. The J. L. Putegnat & Brother Building represents the transition that Brownsville’s retail trade began to undergo after construction of the St. Louis, Brownsville & Mexico Railway line in 1904 linked Brownsville to the rest of Texas. With the expansion of Brownsville’s population, and especially of its middle-income, English-speaking population in the first decades of the twentieth century, retail trade downtown began to divide between businesses oriented primarily to English speaking clients and those oriented to Spanish speaking clients. In dropping the Botica del León name in 1909, the Putegnat Drug Store reoriented itself to an Anglophone clientele, even though the Putegnat brothers were of Mexican descent. By the end of the 1920s, a gradual shift of middle-income-oriented retail away from downtown to suburban West Brownsville locations began to occur, a trend that culminated in 1979 with the opening of Sunrise Mall, Brownsville’s second shopping mall. Sunrise Mall completed the process of draining retail trade oriented toward a middle-income clientele (including affluent Mexican nationals) out of downtown.

1950 1231 Brownsville Herald 

George W. Putegnat inherited ownership of the Putegnat Building at 1141-49 E. Elizabeth Street from his father. In August 1946, the Parisian, a women’s ready-to-wear clothes store, opened in the Putegnat Building at 1141 E. Elizabeth, with Perl Brothers men’s clothing store occupying the space at 1149 E. Elizabeth until it moved to the new Fashion Center building that Sam and Leon Perl constructed at 957 E. Elizabeth in 1950.[20] Under a succession of managers, the Parisian remained in business at 1141 E. Elizabeth until at least 1981, when it consolidated in the space it had opened at Sunrise Mall in 1979.[21] By 1983, another women’s clothes store, Stewart’s, had opened at 1141 E. Elizabeth. George Putegnat retained ownership of the property until his death in 1991, when ownership passed to his son and daughter, Virginia and Larry Putegnat, the fifth generation of the family to have owned this property. Virginia and Larry Putegnat remain owners of the J. L. Putegnat & Brother Building.

c2011 photos - Javier Garcia




The Putegnat Building reflects Brownsville’s transition to mainstream American architectural practices once it was connected by railroad to the rest of Texas in 1904. Brownsville’s post-Civil War commercial architecture conservatively perpetuated the practices of the Border Brick style, the transborder architectural vernacular that took shape in Matamoros in the 1820s and ‘30s and was transmitted to Brownsville in the aftermath of the U.S.-Mexico War in 1848, and remained dominant along the Texas-Tamaulipas border between Matamoros-Brownsville and Laredo-Nuevo Laredo until the first decade of the twentieth century.[22] The Putegnat Building represents a decisive break with the Border Brick style in its use of red face brick, its sidewalk-level plate glass display windows with recessed entrance bays, its second-floor, rusticated limestone window sills and lintels, its use of colored art glass panels in ground-floor transoms and framing second-floor sash windows, and its cast iron cornice. Like the Putegnat Building, other Brownsville buildings from this period perpetuate late Victorian architectural practices, which appeared modern in Brownsville because no Victorian commercial buildings had been constructed there during the nineteenth century. The two- story V. L. Crixell Building at 1112 E. Washington Street (1911) retains a cast iron cornice and storefront. The no-longer-extant, three-story E. Puente Building at 1043-45 E. Elizabeth Street (1908, A. Goldammer, architect) was also capped by a substantial cast iron cornice. The no longer extant Vivier Building at 1100 E. Elizabeth Street (1910, H.C. Cooke & Co., architects) was another late Victorian commercial building, as are the still extant José Besteiro y Hermano Building at 1155 E. Adams Street (1907), the three-story Brownsville Drug Co. Building at 1024 E. Adams Street (1909, A. Goldammer, architect), and the three-story Brownsville Herald Building at 1200 E. Washington Street (1910). An article in the August 10, 1911, edition of the Brownsville Herald announced completion of “many improvements” to George Putegnat’s pharmacy. This is possibly when the rear one-story addition to the two-story front portion of the building was constructed. The Putegnat Building exemplifies the efforts of Brownsville businessmen at the beginning of the twentieth century to catch up to the U.S. cultural mainstream and compensate for the isolation that their city and region experienced during the last three decades of the nineteenth century because of the lack of railroad connections.

Interior of first floor for opening and art exhibit after restoration work by Balli Managment Group, L.L.C.  Courtesy photos - Fernando R. Balli 



III. SIGNIFICANCE

The J. L. Putenat & Brother Building is significant as the location of a retail pharmacy that during the first half of the twentieth century perpetuated a family-owned business that began in 1860. Through its iterations as the Botica del León, the J. L. Putegnat & Brother Pharmacy, Putegnat’s Pharmacy, and Willman’s Pharmacy, this drug and sundries business was identified with a multi-generational family network of pharmacists who contributed to the commercial and civic life of Brownsville almost from the time of the city’s founding in 1848.

It is also significant for its belated Victorian architecture, which represented aspirations to modernity in a city whose commercial elite felt isolated from the mainstream of American culture during the last quarter of the nineteenth century.

In 2016-18, the J. L. Putegnat & Brother Building was rehabilitated by the Ballí

Management Group LLC for the owners, Virginia and Larry Putegnat.[23]

J.L. Putegnat made notable contributions to the scientific and medical community.

J.L. Putegnat is credited for two U.S. Patents in the area of medicine. A Patent for a medical compound amaragosa U.S. Patent No. 136,937, was granted March 18, 1873. This herbal remedy for dysentery is compounded from an indigenous herb native to the Rio Grande Valley.[24]  An additional patent for the J.L. Putegnat Syringe U.S. Patent No. 545,817, was granted September 3, 1895.[25] The Brownsville Herald featured Putegnat Pharmacy apothecary bottles that were found in the space between the J. L. Putegnat Bro. building and the adjacent building during the restoration.[26]

 

DOCUMENTATION

Books

Chatfield, Lt. W. H. Jr., The Twin Cities of the Border, Brownsville, Texas and Matamoros, Mexico, and the Country of the Lower Río Grande, New Orleans: E. P. Brandao, 1893.

George, W. Eugene, Master Builder of the Lower Río Grande Border: Heinrich Portscheller, College Station: Texas A&M University Press, 2016.

Kearney, Milo, and Anthony Knopp, The Historical Cycles of Matamoros and Brownsville, Austin: Eaklin Press, 1991.

Monday, Jane Clements, and Frances Brannen Vick, Petra’s Legacy: The South Texas Ranching Empire of Petra Vela and Mifflin Kenedy, College Station: Texas A&M University Press, 2007.

Woolridge, Ruby A., and Robert B. Vezzetti, Brownsville: A Pictorial History, Norfolk: The Donning Co., 1982

Newspapers

American Flag Cameron County and Matamoros Advertiser

Brownsville Herald

Centinela del Río Grande

Valley Morning Star-Herald-Monitor

Weekly Ranchero

City Directories

1913-14, 1927, 1929-30, 1938-39, 1940, 1942, 1948, 1951, 1953, 1955-56, 1968

Maps

Sanborn Maps of Brownsville, Texas: 1877, 1885, 1894, 1906, 1914, 1919, 1926, 1930, 1930/1949



[1] “Local Items,” Brownsville Herald, 26 January 1905, p. 4.

[2] “An Attractive Drug Store,” Brownsville Herald, 10 August 1911, p. 2.

[3] “The Town of Brownsville,” American Flag Cameron County and Matamoros Advertiser, 6 December 1848, p. 2; “Natchez Drug Store / Droguería de Natchez,” American Flag Cameron County and Matamoros Advertiser, 22 November 1848, p. 4.

[4] “Notice,” American Flag Cameron County and Matamoros Advertiser, 29 November 1848, p. 3.

[5] Advertisement for Wentz y Mauk, carpinteros y mueblistas, Centinela del Río Grande. 13 March 1850, p. 1; “Brownsville Drug Store,” Weekly Ranchero, 17 December 1864, p. 2.

[6] Milo Kearney and Anthony Knopp, The Historical Cycles of Matamoros and Brownsville, Austin: Eakin Press, 1991, pp. 72-73; Ruby A. Woolridge and Robert B. Vezzetti, Brownsville: A Pictorial History, Norfolk: The Donning Co., 1982, p. 39.

[7] Kearney and Knopp, p. 118.

[8] “Joseph Webb Succumbs at Family Home,” Brownsville Herald, 13 February 1933, pp. 1, 2.

[9] “J. L. Putegnat,” in Lt. W. H. Chatfield, Jr., The Twin Cities of the Border, Brownsville, Texas and Matamoros, Mexico, and the Country of the Lower Río Grande, New Orleans: E. P. Brandao, 1893, p. 23.

[10] Jane Clements Monday and Frances Brannen Vick, Petra’s Legacy: The South Texas Ranching Empire of Petra Vela and Mifflin Kenedy, College Station: Texas A&M University Press, 2007, 94-97, 302.

[11] “Funeral of J. L. Putegnat,” Brownsville Herald, 25 November 1905, p. 4.

[12] “George M. Putegnat Dies Here Friday,” Brownsville Herald, 21 February 1943, pp. 1, 2.

[13] “Yesteryear in the Valley,” Brownsville Herald, 29 September 1950, p. 4; “Enters Army,” Valley Morning Star-Herald-Monitor, 23 March 1941, p. 4.

[14] “Cut-Rate Specials,” Brownsville Herald, 8 February 1945, p. 2

[15] Chatfield, p. 11.

[16] “Old Business in New Hands,” Brownsville Herald, 22 January 1910, p. 9; “Obituary: Herbert G. Weinert,” Brownsville Herald, 5 May 1978, p. 2.

[17] “Local Items,” Brownsville Herald, 22 May 1907, p. 5; 5 November 1906, p. 4; and 22 May 1907, p. 5. “The Herald Is Informed,” Brownsville Herald, 5 January 1907, p. 4.

[18] Joe Oliveira, “Veteran Druggist Came Here From Mexico To Set Civic Mark,” Brownsville Herald, 27 November 1949, p. 12.

[19] “Cisneros Drug Store No. 2 on Elizabeth Street To Be Opened on Monday,” Brownsville Herald, 7 June 1928, p. 1 special Cisneros section.

[20] “We Take Pleasure in Announcing the Grand Opening of The Parisian of Brownsville,” Brownsville Herald, 9 August 1946, p. 8; “Perl Brothers Realize Ambition of Life with New ‘Fashion’ in Shopping Center,” Brownsville Herald, 6 September 1950, p. 6B.

[21] “Parisian Preview Sale,” Brownsville Herald, 29 August 1979, p. 8B.

[22] W. Eugene George, Master Builder of the Lower Río Grande Border: Heinrich Portscheller, College Station: Texas A&M University Press, 2016, pp. 70-77.

[24] Joseph L. (United States Patent Office, 1873) Improvement in Medical Compounds. Patent No. 136,937 filed/issued March 18, 1873).

[25] Putegnat, Joseph L. (United States Patent Office, 1895) Syringe. Patent No. 545,817 A filed July 26, 1894, and issued on September 3, 1895).

[26] “Time in a bottle,” Brownsville Herald, 28 January 2018.

Monday, June 29, 2020

Reel to Real Sequel with Mario Davila

by Javier R. Garcia


The last part of our discussion briefly introduced us to Brownsville’s main theater of its day, The Majestic built by Interstate Theaters in 1949 and Raul Davila who taught his son Mario how exhibit movies in the theater he grew up in.  What follows is a continuation of decades-old anecdotes through the wide eyes of a kid growing up in and around the theaters of yesteryear in Brownsville, Texas.  This part of the interview, which was split between our meeting at the Central library and later, a downtown restaurant, is not so much about the end of an era but rather, the start of a new after Mario reached adulthood and continued doing what he did best.
1949 August 17 opening of Majestic

When our conversation drifted to old westerns and James Stewart in How the West Was Won (1962) who, by the way, was also in the Stratton Story (1949) which was shown as the premiere movie for the Majestic Theater’s opening in August of 1949, Mario bought of this interesting tidbit:  When ABC Interstate Theaters was closing the downtown Majestic Theater in anticipation of its ‘new’ Northpark Cinema 1-2 which opened in May 1974 and had a much larger parking area, the manager proposed the idea of showing the Stratton Story as an homage to the long running downtown theater.  He made a call to the corporate office to ask if they could send the film for a showing at the closing of the Majestic but they couldn’t make it happen.  Instead, Gone With the Wind was shown when the Majestic reopened at the close of the year.
Brownsville Herald clippings courtesy of Rick Medina  last midnight show at Majestic

Mario also seems to recall that the Majestic was temporarily closed then reopened by a company based in Houston when it became a split theater with the balcony section being converted to a small theater.  It was soon after that the building was “gutted” out – never to be used as a theater again. 
 Majestic Mall gutted interior with remnants of beams 
Some of the thick steel beams were difficult to be cut and can still be seen today when you enter the building and look up toward the ceiling in the area that was the theater.  The steel beams appear to be embedded into the brick walls.  A theater such as Movies 10 was constructed with prefabricated walls.  The Majestic is such a decrepit looking thing of the past that it would be a shame to include a photo of what it appears as today. 
 Northpark Cinema
The Sting was the premiere movie for the Northpark which opened in May 1974 and in February, the Amigoland Theater had opened.  Cinema 1 & 2 manager Gus Gioldasis approached Mr Hawkins at Amigoland Cinema 1-2 to drop the “cinema” name in title since ABC Interstate Northpark Cinema 1-2 already carried that word but Mr Hawkins refused and that was that.  Assistant Manager Carmen Abete inherited the managerial position from Gus after he passed away in 1976.
Mario Davila with 3 platter system – the first to be used in any Brownsville, Texas theater 

Even with this advance in technology, if a film broke on this platter system, a long stringy tangled mess might end up on the floor if no one was in the booth to immediately stop the projector and remedy the situation and the time to rewind film back onto the platter(s) might consume hours.
There was another time when Raul Davila mentioned to Mario that Johnny Crawford of Rifleman fame made a visit to promote a film he starred in and made an appearance on the Majestic stage.  Mario didn’t believe it but it was true – his father Raul got to meet Crawford in person and shake his hand.
1965 0326
Rutledge Burger has been squeezed between the former Grande Theater and building next to it in a very narrow space since 1924.  Jack Rutledge’s Hamburger Stand was not so different back then.  A customer would approach the window at the entrance to place an order.  The grill, which is the original grill to be used since it opened and now at the rear of the establishment, was so close to the window that a person could singe their hand on it.  The same small tables and seats were there too.  As a boy, Mario recalled coming in to take a seat as Jack’s wife Hilda, would roll a ball of hamburger meat in her hands, slap it down on the grill and mash it into a flat patty with a “pallet.”  With one word she would ask, “cebolla?” to know if the customer wanted onions included, then take buns out of a large plastic can covered by a  lid, place the buns on a table and with a wooden stick dipped in mustard spread the condiment over the buns, add lettuce and tomato, flip the burger until it was cooked and then place it on the bun.  Salt and pepper were added before capping it off with the top bread.  To finish it off it was summarily wrapped in paper! 
If the Houston Astros were having a game, you could be assured that the hamburger stand would be tuned into KRGV 1290 AM.  It was common to place an order to go, carry the burgers in a small bag emitting the smell of grilled onions and enter the theater to eat them and enjoy a movie.  Jack and Hilda’s son Martin took over the famous burger stand until selling it in 1995 but the name and business still remain. 
1948 boys in bicycles in front of the Grande Theater – the blogger’s favorite burger order:  a double meat ‘n’ cheese with ham hamburger with jalapeno and downtown musician in front of the burger stand. 
Raul and Mario at Majestic and Mac’s Toys promotional display.  Photos courtesy of Mario Davila.

When these photos were taken Mario was too young to understand that he was only modeling for the photo and excitedly pointed out which trucks he wanted to take home that day.  Saturday matinees were sponsored by nearby Mac’s Toys to attract kids to the theater on weekends which were especially welcomed on during the summer where kids could enjoy a break from the heat.  Raul would invite Mario to watch Warner Brothers cartoons all day where he would watch from the booth where his father ran the projectors or the balcony which was opened when the theater had a high attendance for the day.
Mac’s Hobbie’s toy store.   There were other stores in the RGV.  Photos Don McFettridge.    
Lionel train sets and plastic model kits were as popular as Tonka Trucks etc etc.   Mario remembers his train engine had reverse function that could back up and “hook” train cars to it and let out a little steam when you poured a few drops of water into it.  Tracks also had switches to make train change tracks just like real ones do!  His father never got him the Tonka toys he had wished for that day as he had hoped.

 
Mario Davila at Movies 10 Brownsville, Texas

Monday, May 11, 2020

Bronsbil Estacion gets Reel to Real with Mario Davila

[unedited version]

By Javier Garcia

For many of us, movies were an escape from reality as a source of entertainment which, before they were invented, ook the form of plays performed by actors on a stage and to go even farther back in time, hand puppets or shadows cast on walls to tell a story.  What follows are stories told from the perspective of one who casts shadows on the walls; flickering images that alter scenes and set the tone for what follows from an interview which includes images from the Bronsbil Estacion digital archives.  Whether you were raised in historic Brownsville, Texas or not, the theater was a piece of Americana and we believe the reader will find a connection to the anecdotes to follow.
1946 March – Raul Davila in projector booth at Capitol Theater on E Levee St and 11th St. where he began working as a teenager when it first opened in 1928.

It was my privilege not only to have met with the source of these stories within stories but to have connected with others like him – some who are still with us and others who have long passed but who shared some of their memories from their personal photographs, some of which we’ll include here. 
1950s era postcard of E Elizabeth St and 10th in downtown Brownsville, Texas

I met Mario Davila about fifteen ago when I became interested in Brownsville’s earliest theaters in which his father Raul played a major role as a projectionist who became legend among his peers for his long experience and adaptive mechanic understanding of all the parts and components of film projectors which had to run smoothly to ensure the show went on.  That may be the topic for a prequel to this interview since Mario was able to share with us stories from an insider’s view of working the business of movie theaters at a local level. 

He was born in Brownsville, Texas in 1954 and raised in the theater business.  His father was Raul Davila who worked at Capitol Theater as a projectionist from an early age.  By 1949 Raul was present for the opening of the Majestic with Joe Trevino as treasurer and Carmen Abete as a cashier, the latter two being names well associated in the business. 
Cropped from 1949 August 17th special section of Brownsville Herald to announce opening of the Majestic Theater

By 1961, the age of 6 or 7, Mario would spend some weekend days with his mother and aunt seated in the balcony, while his father Raul worked behind them from the projection room.  As a side note, his aunt worked at the concession stand at the Wes-Mer Drive-in (on border of Weslaco and Mercedes, Texas) and was married to its manager, Lew Bray who was the district manager for Interstate’s Rio Grande Valley theaters.
1963 Photo courtesy of Joe Trevino.  Photo insets from 1949 August 17 Brownsville Herald special section.
On occasion, father would call to him to the “booth” and wrap three nickels and a few pennies in a paper napkin with instructions to get him a cup of coffee with cream and sugar across the street at Fisher’s Café.  He would make his way from the 2nd floor balcony down the stairway (past the rails he once got in trouble for sliding down), and wall murals of tropical settings, through the concession area and cross the street on E Elizabeth and 10th to enter Fisher’s Café and plant himself on a stool at the counter where a waitress would ask him, “What can I get you honey?”  Then she would pour the coffee to go, add cream and sugar, seal the cup and take the napkin with the money and hand him a receipt while the smell of lemon merengue pie filled his nostrils as he looked through the glass case they were displayed in.  If only his father had thought to add a little extra change he would have enjoyed some of that deliciousness.
A “Pat” Rogers photo from original negative film.  The restaurant was open 24-7 and later owned by the Del Kuebke family.
Cropped image from a 1952 A Rogers photo believed to include longtime employee Ninfa Cavasos.

He remembered being terrified while watching the famous Alfred Hitchcock film, Psycho (YEAR).  Other movies he especially enjoyed as a child were Jumbo (YEAR) featuring the comedic actor Jimmy Durante along with many war movies and westerns.  By 1965, at the age of 10-11, his father trained him basic operations such as how to reel movies at the bottom of the projector (where the sound-head makes contact with the sound track embedded on the reel).  Once the movie was ready to begin his father let him pull the switch to activate the opening of the curtain to reveal the screen.  Later he learned to prepare the carbon lamps (installing a carbon rod which burned extremely hot and bright in mirrored chamber to light image on film and project it onto the screen). 
Collage of wall murals, terrazzo floor, stairway, neon sign and newsprint logos. 
The first time he ran a show on his own was at the Majestic.  The film was “Viva Max!” (1969), a comedy starring Peter Ustinov which was a midnight showing.  He can recall this because it was New Year ’s Eve 1968 and at 12 AM everyone in the theater began shouting “Happy New Year!”  The film ended at 1:45 AM.  At the time, Mario was living near the Cameron County courthouse on E Madison St.  Without a car or a bicycle for that matter, he had to walk home alone that night.  For any teen walking the streets of a poorly lit downtown at 2 in the morning, it would have been a harrowing experience.
From promotional brochure courtesy of Joe Trevino.
One midnight the Majestic screened FM (YEAR) and Mario was sitting in his chair too close to the projector.  He bumped into the film reel which misaligned it and caused the film to be split in half (incidents like these were common back then but in the digitized era it no longer occurs).  Mario had to quickly open the sprocket to correct the error but some film was damaged which caused him to panic and worry about what kind of penalties might be incurred against the theater by the film distributor which he also feared might cost him his job.  However, to his relief, no complaint ever reached the theater long after shipping the reels out.  Inspection of reels were done when they were received to check for any damage and to make any repairs that were needed before exhibiting them.  This reduced the risk of shows being interrupted.  For example, the reels would be put on projector and fed onto another.  A projectionist simply placed his fingers along the edges of the film to feel for “nicks” or very small tears in film that had to be visually inspected.  Film would be “spliced,” that is, a small section of film frames would be cut out of the real and glued back together.  A small section of dissected film was hardly noticeable on playback but if the same section of film was re-spliced then it would affect the continuity of the scene.
1969  Eddie Abete III inspecting film to feel for any nicks that might cause film to split so he can make any repairs before screening at El Charro Drive In on Boca Chica Blvd.  The Abete family also played a significant role in theater exhibition since the 1940s which lasted 30 years to include the Majestic Theater, Grande Theater, Fiesta Drive-in (renamed Ruenes Drive In) and Charro Drive In.  Photo courtesy Eddie Abete III.

When Pink Floyd’s The Wall (YEAR) was released Mario was there to screen that too!  Another famous rock film he screen was The Song Remains the Same (YEAR), Woodstock (1969), and horror flicks such as Friday the 13th.  The last midnight show he remembers playing was The Rocky Horror Picture Show (YEAR) and when the lights came on there was talcum powder, popcorn, coke and butter stains, all over the theater!  Some people might have been under the influence of drugs or alcohol which had been consumed in the parking lot before entering the theater.  One guy had the audacity to urinate out in the lobby as movie goers were exiting the show.  A burly Kevin Krieger [sp?] who was the manager at the time, grabbed the man by the shoulders, opened the door and tossed him out of the sidewalk. 
1963 Palmetto Brownsville High School yearbook photo
Another time, Ruben, a police officer Ruben who was working as a security guard that night when two guys got into a fight, got between them to break it up.  One of the guys connected a wound-up punch on  Ruben’s face who, unfazed and in control of his temperament, simply took him outside to deal with him.  

There was also one hot and breezy summer day Mario recalls when he and his father were in the parking lot (behind the Majestic) and noticed a foul odor in the area which was later discovered to be the dead body of the owner of a nearby bar.   A crowd of people had gathered as the body was being removed and caught a whiff the smell of death which was so strong they gagged in unison.  One of them was a taxi driver who ran into the Majestic to vomit in the restroom. 

Davila, or “Mr. D” as he would later be affectingly called by his underlings years later, was officially hired after he graduated from high school in 1973, a year before Amigoland and Northpark Cinemas opened.  When the Sunrise 1-3 opened (YEAR) he also worked there part-time but the total years he worked at Northpark totaled seventeen years until the Movies 10 opened in 1991 and was promoted as an assistant manager by the mid 1980s.  By 1990 he was transferred to Amigoland 1-2 as a manager until 1994 where he accepted the position as an assistant manager at Movies 10 where he stayed from then to the present (2019) before retiring.
2005 photo of Movies 10 Theater on 77/83 marquee covered in cloth material which had been changed from the original.  Photo by Javier Garcia

While the industry has modernized projection equipment (bright lamps are now used and prisms are used to refract light) the same principles still apply.  Also, as Davila explains, the lamp house is encased within another lamp housing.  Gloves are required to handle the glass bulbs not only to protect hands form heat but also to prevent contamination of glass which can explode if it becomes dirty from trace amounts of oily hands and can blind a person not wearing protective eye gear.  The bulbs cost about $600 each. 

In the early days, the biggest danger came from the mishandling of nitrate film which was highly combustible.  For a bit of irony, Mario said the skin on his father’s had been burned “white” and he asked him why.  His answer was that while he was working at the Capitol Theater, they screened “Dante’s Inferno” (YEAR) and the film broke.   A detached piece of film made contact with the heated lamp which ignited it like a fuse.  Raul tried to extinguish it with his hands but as the spinning reel unraveled more film it caught aflame in his hands, causing third-degree burns.  After he finally let go of it the rest of the reel lit aflame and was destroyed.  Such is the highly combustible nature of nitrate film which was the root cause of many theater fires and later replaced with “safety film.”  
Mario once tested the safety film in the 1970s.  He spliced a piece of nitrate film about four frames in length and held it over a bathroom sink and lit a match to it.  This was a young man satisfying his curiosity to see for himself how quickly the film caught fire, which it did, instantaneously!  He then tested a piece of “safety film” and noted that it did not ignite, therefore living up to its name.  Modernized projector rooms were designed to be enclosed areas to reduce amount of oxygen that could be consumed by a fire thus reducing ability of fire spreading throughout the theater.  For example, the porthole (opening for projector) was held open by a chain which could be pulled to cut off source of air in case a fire broke out in the projector room.  In Mario’s early experience, these were remnants of old industry standards as safety film had already been in use when he began operating projectors. 
c1950s – Sometimes the small stage at the Majestic was used for live presentations.  This appears to be a squad of junior high school cheerleaders.  Photo courtesy Joe Trevino.

Also old to the industry but still in use when he was an early teen and fortunate to have a single experience with, were carbon spotlights (which stood on a stand and were much heavier and brighter than what we are used to seeing today).  There was a band playing on the stage of the Majestic Theater and what was thrilling about the experience was that the spotlight had three lenses (red/blue/green) which could be placed over the lens to add colorful visual effects to the show.
During the late 1960’s and early ‘70’s the Majestic would present stage shows and midnight screenings of films.  Local rock bands could showcase their talent for a half-hour show as their peers filled the seats before a midnight matinee.  One show Mario recalled was Maddog and the Englishman [YEAR] featuring Joe Cocker and Monterrey Pop.
1975 - Hard Times was one of several local bands which made an appearance on the Majestic Theater stage.  Albert Abete 2nd from left.  Photo courtesy Albert Abete and Glenn Jackson.
The industry had utilized a magnetic format on film by this time to improve sound quality and the Majestic Theater was said to have had the best sound of any local theater of its time.  Other theaters such as The Charro Drive-in could play these films but the sound quality would not be as good since they might lack the latest technological modifications to their projectors or actually, the stereo magnetic sound system created in theaters could not be reproduced on mono-sound speakers which fit on car windows.  Drive-in theaters later converted to short-wave radio transmission so drivers could use their car radio to greatly improve the sound experience.  This also eliminated the need for speaker placement on car windows but they were still an option in case some older model vehicles lacked an FM radio.

Mario specifically remembered watching Woodstock, Dr Zhivago, Ice Station Zebra and Mary Poppins in which magnetic format was used.  Woodstock played for a whole week in 1969.  The sound quality was greatly enhanced as the technology continued to improve and theaters adapted to it or became bargain theaters.
From 1974 October 7 Box Office Magazine
By 1974 shopping centers and mall theaters across the United States began to replace the old downtown theaters which were smaller in size and required parking spaces without parking meters.  Interstate Theaters became ABC Interstate Inc and adapted to the growing changes by announcing that the Majestic would soon be closed but that another larger venue would replace it at the newly developed Northpark Plaza.  That is where we’ll continue in the next part which will include reminiscences by others about the 1980 production of Back Roads (1981) part of which was filmed in the Rio Grande Valley, downtown Brownsville, Texas and featured Sally Field and Tommy Lee Jones.  Mario will also relate his experiences with the famous Rutledge Burger and ever memorable Mac’s Toys with photos and more our local theaters!