Saturday, November 10, 2018

1948 Safety Sally as She Lived and Died in Brownsville, Texas

Compiled by Javier R. Garcia

The late 1930s demanded a solution to help protect children from speeding or inattentive motorists traveling through school zones.  In Orange County, California a philanthropic organization made up of young men of the “20-30 Club” came up with a plan to reduce deaths of children walking to school.  
A warning sign was needed that would grab the attention of passing motorists.  The signs were made of plywood brightly painted in the shape of a girl dressed in a school uniform and her name was “Safety Sally.

Sally was posted at school crossings and the practice was deemed so successful that it spread throughout parts of the United States and reached the Rio Grande Valley by 1940 when a local chapters of the 2-30 Club with support of the Texas State Highway Patrol sponsored a dance at the Country Club in Brownsville and other venues in the RGV to raise funds to purchase approximately 200 Safety Sally signs for use by our schools. 

It would seem Sally diligently stood at her post for several years without much incident until 1946 after the Brownsville Herald began reporting an increase of fatal accidents in which Safety Sally was the hapless victim.  Twenty signs had been ran over since the beginning of the school year which had begun the previous month.  Whether the damage was a result of careless drivers or vandals remains a mystery but more Safety Sally’s would be damaged and the 20-30 Club, Brownsville Herald, local police departments and members of the community banded together to help reduce the incidents.

So frequent were the incidents that something else had to be done.  Newspaper items seemed to have little effectiveness.  A public display of deceased or heavily damaged Safety Sally signs paraded downtown might have a greater impact on the public if a 10-car funeral procession decorated with “appeals for better traffic safety control” made its way through our downtown streets. 

Despite this counter measure to prevent further incidents, signs continued to be damaged and more fund raising was required to keep up with the need to replace the warning markers.   It is unknown if or how many children in the RGV were killed or injured during this period but that is beside the case.  Safety Sally was probably phased out or deemed ineffective with the creation of the volunteer crossing guard which would also be replaced by traffic light signals.


Our next post will take a look at the 1948 funeral procession with an attempt to recall the downtown-scape as it was on E Levee St and E Elizabeth Streets. 


3 comments:

  1. I think the admin of this web page is really working hard in support of
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  2. Thank you. This post is a "set-up" for a future post which will include photos of the actual funeral procession for Safety Sally taken in 1948. One is on E Elizabeth and other on E Levee St which will illustrate work to digitally restore and colorize overexposed photos. Hope you check the page in a week or so.

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  3. I started school in 1948 at West Browsville Elementary (later Russell Elementary) and there was a Safety Sally on Lakeside Blvd in front of the school. It was mounted on an old steel automobile wheel and could be moved into the middle or the road or placed beside the road when school was not in session. I have no memory of anybody every hitting her.

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