1950 Brownsville Music Company - Gilbert Pineda and Dan Alaniz

Gilbert Pineda and Dan Alaniz ~ Brownsville Music Company (BMC) sent by Gil Tatar Pineda last January.  The original appears at bottom of this post.  This is the colorized version with photos found online to help with the coloring process.  The Wurlitzer 1250 was introduced in 1950.

The photo appears to be taken at a trade show convention with a display the latest Wurlitzer music boxes on the market.  The BMC store was located in the San Fernando complex building facing Market Square from the side of 11th St.  Sorry, no photo of that.

Gilbert Pineda was a teenager when he started working for the Brownsville Music Company prior to World War II.  He enlisting in the army in 1943 and took part in the D-Day Invasion operating heavy artillery and returned home in December 1945.  He returned to work for his uncle Bernadino ("Tio Nino") who owned BMC.  After Tio Nino passed on Gilbert and Dan took over the business and leased jukeboxes, pool tables and pinball machines throughout Brownsville, Port Isabel and Los Fresnos areas well into the 1990s.

This is an early Robert Runyon photo of Frenchman John B. Viano (standing) and parade float.  He was the proprietor of the "Diamond Loop Brownsville Music Company" and displayed the United States of America and French flags on his flower decorated float for a parade popular with Brownsvillites who owned vehicles in the early 1900's.  Viano probably sold pianos and phonographs and other musical instruments popular at the time.

1911 Flower Parade in Brownsville, Texas (Brownsville Historical Association)

 July 28, 1938 obituary for John B. Viano

 May 4, 1952 Cinco de Mayo ad from Brownsville Music Company

 The Wurlitzer Model 1250 jukebox showcased a visible record changer and could play (both sides) of  24 -  10" or 7" records.  It weighed about 380 lbs and stood 59" high, 36" wide and 27" deep.  

 Wurlitzer Model 4007 oval wall-mount auxiliary speaker featured a silver grille cloth and mirrored rim which was the top-of-the-line.  The 12" speaker gave increased output.  The unit was about 30" high, 22 wide and 11" deep.  Another attractive feature was the "revolving colored light cylinder behind Musical Note."

The Wurlitzer 3020 wall box accepted 5¢ 10¢ & 25¢ to play up to 24 selections of music from the Wurlitzer 1250.  It was nickel-plated with red push buttons.

Thanks to Gil Tatar Pineda for allowing me the privilege to colorize this piece of Brownsville history.  This was a difficult photo to work with and I did not achieve the desired realistic colors I wanted but that's alright.

Colorized photo of JC Penny party in 1951 in Brownsville, Texas with 1941 Wurlitzer 750 jukebox. Photo loaned by Nora Vasquez at Junk -N- Treasure in Brownsville, Texas (my first experience colorizing a jukebox).
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(photo & comments added 3/2017

San Fernando building complex at Market Square early 1970s 

"Love these photos side, by side. My father, Alfredo Serna, Sr., owned The Victory Place until he passed away in August 1970. It was a beer joint and the address was 1108 East Adams. It was the only bar that opened to both Adams and Market Square St. (The beer trucks lined up there, made me smile.) Looking at this picture I can't tell if my dad's bar was in the building next to the park or was torndown for the park. This is a clipping from a Mother's Day advertisement in the '50's I believe. My mom, Maria Teresa Serna, was the switchboard operator at City Hall just across the street, for many, many years, retiring a few years after he passed away. So, this photo and the recent photo of City Hall you posted hold so many memories for me and my family."

~ Lali Serna Castillo (via Facebook page)

"My dad Benito F Garcia owned the bar at the corner " El Caballo Blanco " all his life. He had an ajointed door to the Jukebox company owned by my cousins the Pinedas that faced the market. These pictures bring me back to those days of my dads good old days. People knew my dad as El Venado."  

~  Nago Garcia